Producer Yanê Montenegro invited us to elaborate a brand platform for the multi-artist Alceu Valença to engage with his distinct audiences. We did a study of the music market and a survey focusing on the perceptions and the different profiles regarding the artists audiences.
We deepened ourselves in his work and filmed long conversations to design a multiple visual identity system. We aimed to translate the many artistic facets of his career in varied patterns – while giving shape to the diversity of his work. Throughout the years, we have updated the language in many applications: a book cover, a movie poster, album covers and products.
