leão fruit and flowers
identidade visual + narrativa + embalagem

Leão has many lines of tea, and the fruit and flowers family needed to have its own identity within the brand’s product portfolio. The packaging was too similar to the ones made for herbal teas, and its unique value wasn’t noticed.

Alongside the client and after many studies, we created a new visual path for the packaging, bringing a proprietary color code, which made it easier to identify the flavors. We also gave a new narrative to these products, combining the tradition and contemporaneity of the Leão teas.