verde campo kids
visual identity + storytelling + packaging + animation

We created the identity and storytelling for Verde Campo®’s first line of dairy products for children.

The concept of “it really is all natural” was designed to reinforce the line’s differential characteristic regarding other brands, since the concept of naturality has been pasteurized in products that aren’t exactly natural in their formulation, but are sold as such. With this value proposal, we created a playful and Illustrated universe that alludes to the high-technology manufacturing process that respects animals, so it doesn’t need to use any artificial ingredients. We brought the claims that reinforce these benefits and the uniqueness of fresh and certified milk. Our characters gave a fun a flavorful narrative to the products.