Mimotype is a typography inspired in affectionate reminders people leave each other at home. To keep the typography’s gestural characteristic, we drew more than one character variation for each letter, so that the difference in written features was maintained when it’s used in a word or sentence repeatedly.
It accepts reduction without losing readability and it adapts well to the printing limitations for packaging. It was used initially in products from the Del Valle brand, than it was chosen to integrate the identity of Verde Campo and Leão brands as well.
