naming + visual identity + storytelling + packaging + augmented reality

We created the identity and packaging for Leão’s line of teas for children. We tried to find a fun interpretation of teas and their rituals in connecting with nature. For this, the green is the foundation for the vibrant colors and cut-out illustrations of the flavors.

For the packaging, we created an augmented reality interactive action about the way the product is made. The access takes place through a QR code, which directs users to the browser in their smartphones, without needing to download an app (even though this limits the visual resources,  we decided to this so the user access wouldn’t be too complex.)