leão functional
naming + visual identity + storytelling + packaging

We created the identity and the storytelling for the first functional line of teas for Chás Leão®. Regarding the naming, we created a proposal from the prefix “RE”, in which the functional benefits of the products always start with these initials, introducing their functionality: rebalance, recharge, reenergize, relax.

The storytelling aligns with the proposal of the #FicaDeBoa brand, addressing humorous and light subjects to communicate the product’s benefits. The identity brings a proprietary proposal with an information hierarchy review and color blocks in a “gestural gradient”, simulating the idea of reinforcement from the benefit.